Consumer awareness project for class 10th pdf


  • MP Board Class 10th Social Science Solutions Chapter 19 Consumer Awareness
  • Consumer Awareness
  • Consumer Awareness: Why It’s Necessary For Consumer Protection?
  • Check Point Named a Leader in the 2021 Gartner® Magic Quadrant™ for Network Firewalls
  • Consumer Awareness class 10 Notes Social Science
  • MP Board Class 10th Social Science Solutions Chapter 19 Consumer Awareness

    Right to be heard Right to be informed. They should ask for Cash Memo for the item purchased. They should form consumer awareness organisations.

    They must complain of their genuine grievances. They must know their rights and duties. Consumer Protection Measures To protect the interest of the consumers, the government has adopted three strategies that are administrative, technical and legislative: Administrative Measures Administrative measures of the government include the distribution of essential commodities through the Public Distribution System PDS.

    Through PDS, the government distributes some essential commodities at a reasonable price through the Fair Price Shops. The equilibrium price is the price at which demand and supply of the commodity are equal, i. But sometimes government interferes in the market systems by fixing the price lower than the equilibrium price to protect the interest of the consumers belonging to the lower strata of the society.

    This price is known as Control Price. When the government fixes prices lower than the equilibrium price, demand exceeds supply, which leads to black-marketing and hoarding. To check these government sales different commodities at different FPS at control price.

    Technical Measures Technical measures consist of the standardisation of the product. Therefore, one of the necessary measures taken by the government to protect the consumers is the creation of institutions for setting up the standards for making and producing various products and enforcing them. At the same time, BIS caters to industrial and consumer goods while Agmark is meant for agricultural products. The Bureau of Indian Standards, earlier known as the Indian Standards Institution ISI , whose headquarter is located in Delhi, is responsible for laying down industrial and consumer goods standards on a scientific basis and certifying the goods that meet the requirements standards and the prescribed quality.

    Products such as honey, masala etc. At the international level, an institution called International Organization for Standardization ISI , established in located in Geneva, serves to provide such a common reference standard. It develops food standards, guidelines and codes for production and international trade in food products like milk, fish etc. In addition, the government enacted a specific law called the Consumer Protection Act, The Act provides for the establishment of consumer disputes redressal agencies at the District, State and National levels for the protection of consumer interests and to redress their grievances in a speedy, inexpensive and straightforward manner.

    The Act has led to the setting up separate Department of Consumer Affairs in Central and State Government, which focus exclusively on the rights of the consumers, as enshrined in the Act. The promulgation of the Act was intended to safeguard the interests of the consumers and for the purpose that there is Consumer Councils and other authorities for the settlement of consumer disputes and matter connected therewith.

    To provide quick redressal of consumer disputes, a quasi-judicial institution is set up at all three levels. These bodies were empowered to give relief of a specific nature and award, wherever appropriate, compensation to the consumers. In addition, penalties of non-compliance with the orders given by the quasi-judicial bodies have also been provided. Case Studies S. Pati vs Postmaster, Aligarh, Orissa In this case, the money order was not delivered in time to the concerned person.

    If this were the normal Act of the Post Office and the office, which belong to the Union Government, no one would have faith in services rendered by them. Proceeding before District Forum, Telecom Department made an apology for the mistake that occurred inadvertently.

    But, despite the apology, an amount of Rs. Data and Methodology For this piece, around eighty households in the city of Bhubneshwar were selected using judgment sampling.

    And further, it was analysed to deduce consumer behaviour. Statistical Tools Used For the analysis of data simple percentage method and the arithmetic average is used.

    Consumer Awareness

    Missing answers are only available to registered users. Please register or login if already registered 5. How ignorance of consumer results in consumer exploitation? Answer: Consumers generally are ignorant about different aspects of the products namely price, quality, composition, conditions of use, terms of purchase etc. Hence, they are liable to make wrong choice. Long Answer Questions 1. What is the Consumer Forum? Describe any three features of Consumer Forum.

    Answer: The consumer movement in India has led to the formation of various organisations locally known as Consumer Forums or Consumer Protection Councils. Three features of Consumer Forum are: I. They guide consumers on how to file cases in the consumer court. On many occasions, they also represent individual consumers in consumer courts. These voluntary organisations also receive financial support from the government for creating awareness among the people.

    The consumer movement in India has made some progress in terms of numbers of organised groups. At present, there are more than consumer groups in the country, but only about are well organised and recognised for their activities. Consumer Welfare Fund was created in with the objective of providing financial assistance to promote and protect the welfare of the consumer, create consumer awareness and strengthen consumer movement in India, especially in rural areas.

    What administrative measures are adopted by the Government for consumer protection? Answer: Apart from ensuring food security to the poor, the need for PDS was felt to control the market forces of demand and supply and to prevent hoarding and black marketing.

    Under this system, the government procures food grains and other essential items at predetermined prices. The prices of agricultural commodities are determined by the Agricultural Costs and Prices Commission. Then these stored items are distributed among the poor consumers at a reasonable price. The PDS is maintained through the introduction of the rationing system. There is, at present, a network of about 4. Please register or login if already registered 8.

    How does the Government protect the interests of the consumers? Answer: In order to protect the interest of the consumers, the government undertake the following three measures : i Legislative measures: The government enacted a law called the Consumer Protection Act in popularly known as COPRA. The Act provides for the establishment of Consumer Disputes Redressal Agencies at district, state and national levels.

    Indian Standards Institution ISI has the responsibilities of laying down the standards for industrial and consumer products. How does the exploitation of consumers take place in the market? Explain with the help of any five facts.

    Answer: Exploitation takes various forms. Some common forms of exploitation are given below: i Underweighing and Under- Measurements: The goods being sold in the market are sometimes not measured or weighed correctly. Shopkeepers weigh or measure less than what they should.

    For example, selling of medicines beyond their expiry dates, the supply of defective home appliances etc. In order to earn higher profits, adulteration is made in costly items like edible oils, spices etc. Download the notes in PDF for free only for registered users.

    Marketing and advertising are about selling your products and services. Branding is about selling everything associated with your organization.

    Consumer Awareness: Why It’s Necessary For Consumer Protection?

    The consumer perception of brands is brand knowledge: brand awareness, recognition and recall, and brand image denote how consumers perceive a brand based on quality and attitudes towards it and what stays in their memory.

    Branding: Branding is about selling everything associated with your organization. This suggests that brand associations are anything linked in memory to a brand. The successful organizations realize that the employees are influential to brand strategy. Pepsi brand in 10 — 50 year olds. It is a measure of the relative sales strength of a given brand in a specific market area. Brand Management Strategies Through effective brand management, organizations can build a loyal following of engaged consumers.

    Learning Objectives Assess the variety of brand management strategies companies employ, and identify the potential advantages and disadvantages of each one Key Takeaways Key Points Brand management can enable high levels of awareness, engagement, retention and loyalty from users, which translates into significant organizational value.

    There are a wide variety of brand management strategies, each of which has some pros and cons organizations will want to consider on a case by case basis. Some examples of brand management strategies include iconic branding, individual branding, multi- product branding, sub-branding, and co-branding. Modern day branding incorporates a number of new tactics that organizations must be aware of to succeed.

    The social media landscape empowers companies to engage with consumers in a meaningful way if properly managed. Key Terms retention: In general, this is the process of remembering something. In business, however, it refers to the ability of an organization to keep its current customers. Brand management is a wide and varied study of the various approaches organizations can take to maximize consumer awareness, engagement, retention, and loyalty.

    Brand management strategies are constantly evolving, and the various potential distribution channels between organizations and their consumers is also rapidly changing. The rise of social networks is an incredible opportunity for meaningful engagement with current and prospective customers, and free outlets like Youtube enable viral distribution of assets for virtually no cost indeed, sometime for a profit! The reason for brand management is relatively simple. Through creating a lasting impression and meaningful relationship with users, organizations can retain customers and create brand loyalty.

    Brand loyalty simply means that customers, when making a purchase to fulfill a given need, will default to their brand of choice. Brand of choice is something every organization wants to be, as the cost of maintaining loyal customers is much lower than the cost of acquiring new ones. Brand Management Strategies Loyal customers are cheaper, and happy customers are likely to talk about the company in a positive light.

    As a result, building brand is a key to success in an enormous number of industries. There are many approaches to this, both traditional and modern, and understanding both the strategy and the potential tactical channels available is integral to making smart branding decisions: Individual Branding — This has proven highly beneficial for a number of large organizations that offer a wide variety of goods. Many of these products actually compete head to head. This strategy allows minimal risk of the parent company being hurt by an individual brand, and allows a sense of competition between brands.

    Check Point Named a Leader in the 2021 Gartner® Magic Quadrant™ for Network Firewalls

    Multi-product Branding — The inverse of individual branding in some ways, multi-product branding allows companies like Samsung, Apple, Sony, and Virgin to focus consumer loyalty on the broader parent brand. Through doing so, all investments in branding boost the brand across all product spheres. This creates some efficiency in promoting brand, but also attaches all of the risk and positioning to that one single brand name. Sub-branding — Something of a cross between individual and multi-product branding, sub-branding allows an organization to create relatively large sub-brands for given product groups.

    Consumer Awareness class 10 Notes Social Science

    A good example is Honda and Acura, one is positioned in a higher price bracket yet both are Honda. Co-branding — As the name suggests, often companies collaborate on projects and pursue branding together.

    For example, Bose is often co-branded with various vehicle manufacturers. Similarly, Google is often co-branded with Samsung products. Iconic Branding Attitude — A bit less clear than the strategies above, iconic branding is all about building a persona. This persona tends to arise through stories, establishing a counter-culture, and building a community. Red Bull takes a similar approach, going so far as to sponsor amazing feats of athleticism and daring to demonstrate the values they represent.

    This type of branding is complex and extremely difficult to accomplish, but can build a powerful and loyal following. Tactics and Developments in Brand Management Social media has changed the landscape for branding, and at this point encompasses a critical and necessary series of channels to leverage when pursuing any of the above branding strategies. Distributing messaging and displaying the core values of the organization is both easier and more difficult than ever.

    In just a click of a button, organizations can make a huge impression on the general public. However, the digital landscape is noisy; being heard can be extremely challenging. Along similar lines is social proofing. Companies like Amazon offer consumers the ability to rate a product or service, which ultimately establishes a brand quality level many others consumers will trust and see as more objective.

    Social proofing can have an enormous impact on the perception of an organizations brand. This price is known as Control Price. When the government fixes prices lower than the equilibrium price, demand exceeds supply, which leads to black-marketing and hoarding. To check these government sales different commodities at different FPS at control price.

    Technical Measures Technical measures consist of the standardisation of the product. Therefore, one of the necessary measures taken by the government to protect the consumers is the creation of institutions for mongols mc founder up the standards for making and producing various products and enforcing them.

    At the same time, BIS caters to industrial and consumer goods while Agmark is meant for agricultural products. The Bureau of Indian Standards, earlier known as the Indian Standards Institution ISIwhose headquarter is located in Delhi, is responsible for laying down industrial and consumer goods standards on a scientific basis and certifying the goods that meet the requirements standards and the prescribed quality. Products such as honey, masala etc. At the international level, an institution called International Organization for Standardization ISIestablished in located in Geneva, serves to provide such a common reference standard.

    It develops food standards, guidelines and codes for production and international trade in food products like milk, fish etc. In addition, the government enacted a specific law called the Consumer Protection Act, Revising notes in exam days is on of the best tips recommended by teachers during exam days. Exploitation in the marketplace happens often. Markets do not work in a fair manner when producers are few and powerful whereas consumers purchase in small amounts and are scattered.

    This happens especially when large companies are producing these goods. These companies with huge wealth, power and reach can manipulate the market.

    At times, false information is passed on through the media, and other sources to attract consumers. Rampant food shortages, hoarding, black marketing, adulteration of food and edible oil gave birth to the consumer movement in an organised form in the s.

    Till the s, consumer organisations were largely engaged in writing articles and holding exhibitions. They formed consumer groups to look into the malpractices in ration shops and overcrowding in the road passenger transport.


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